High Converting Homepage Workshop

create a high converting homepage for your ecommerce store

Create a homepage that you AND your customers love, then watch your sales and customer list grow.

You’ve created beautiful products and built a website, now you’re ready to hear the ping of new sales notifications every day!

You’ve launched your website but sales are at a trickle 

People love your products but they aren’t buying, you’d love to know what to do to turn browsers into buyers.  But you’re not confident in making changes to your website and are confused by tech jargon. And if you’re honest, you’d rather be making or doing in your business (or eating a turnip) than learning new tech.

You’re tired of paying 5, 10 or even 25% of every sale in commission

You have a thriving Etsy store or you’re a big hit on Not on the High Street – but you’re getting tired of paying listing fees, sales commissions and jumping through hoops to stay on-brand for a platform you don’t own. You want to keep ALL the profit from the sales you make!

You’re spending all your time on social media to build an audience but it’s not bringing in sales

Social media eats time! You’re either creating content, scheduling content, doing lives, answering DMs or thinking about doing all these things and it can feel overwhelming and pointless if you aren’t seeing the traffic and sales to your online shop.  BUT you’re told it’s what you have to do.

Bottom line - You want to grow your customer base and sell more products, without spending all day on social media or all your money on ads or paying commission to marketplaces!

What if you stopped spending all your money and energy chasing more traffic to get sales, and started turning more of the people that visit your site into customers instead?

Here's the deal with running an e-commerce shop in 2024

  • Your customers don’t care which e-commerce software that you use.
  • It isn’t about being a tech expert with apps, widgets, plugins and doohickeys
  • It’s about showing your customers how your products fit into their lives and making it easy for them to buy from you.

And, here’s where the High Converting Homepage Workshop comes in…

I help you create a homepage that makes your customers think... 

"YES! That's exactly what I want! TAKE MY MONEY!!!"

And the best part is, it’s super simple and effective

The High Converting Homepage Formala

Step 1 Decide on the most important thing that you want people to do on your site today, and make it easy for them to do it.

Step 2 Use compelling copy and beautiful images to tell a story that connects and communicates with your ideal customer so they know that you’re the perfect person to help them.

Step 3 Layout your site with engaging content, trust signals and calls to action that inspire your ideal customer to work with you or buy from you.

Insider tip…

When you communicate the human story of your business, people connect with it, trust it, and want to give you their money.

Ready to give up the day job and work full time in your creative business?

With a homepage that’s set up for sales, you can start keeping more of your profit and be one step closer to living the life you want.

The High Converting Homepage Workshop

A simple, easy to follow system to optimise your website homepage for sales so you can wake up to the ping of sales notifications every day

AVAILABLE FOR INSTANT ACCESS

Here’s everything that’s included

  1. The Most Important Thing Training - How to guide your customer to take the action you want
  2. Connect and Communicate Training - How to use what makes you special to connect with your ideal customer and show how your business fits into their life 
  3. Navigation Organisation Training - How to make it easy for customers to get what they want quickly
  4. Homepage Layout Training - A simple, easy to follow guide to layout your homepage for sales – no matter which web platform you’re on. 
  5. Q&A recording with Ruth - Recording of the Q&As from the live workshops
  • Bonus 1 - Homepage layout templates
  • Bonus 2 - "Essential pages for successful selling" cheat sheet
  • Bonus 3 - Homepage reviews recording from the live workshops

Here's what we cover in the High Converting Homepage Workshop

Part one - The Most Important Thing 

  • simple way to guide your customer to take the action you want them to do on your homepage.
  • How to use seasonal and topical content to create compelling calls to action.
  • How to use sales data to help people get where you want them to go to in your site.

Part two - Connect and communicate

  • The 5 things your front page has to communicate to your customer for them to want to give you their money.
  • How to use what makes you special to connect with your ideal customer and show how your business fits into their life.
  • The power of being yourself and how to capture that on your front page to create a unique experience and stand out, even if you’re in a crowded marketplace.
  • Consistent clues to create trust so that your customer knows that they’re safe ordering or working with you.

Part 3 - Navigation organisation

  • The simple trick to make your navigation and menus more effective and take your customers to shopping pages more quickly.
  • Understanding the Why of the Buy and how it makes it easier for customers to get what they want quickly and easily.

Part 4 - Homepage layout

  • The simple, easy to follow guide to layout your homepage for sales – no matter which web platform you’re on.

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